Business: Branding Ballet | Heidi Lee
How do you brand a ballet? Every Artistic Director needs a business brain as support in marketing a company forward. Heidi Lee is the incumbent Executive Director of the Hong Kong Ballet, one of the three flagship dance companies in the city and among the leading ballet institutions in Asia.
Concluding the month of Dance Entrepreneurship, this episode introduces the job scope of an Executive Director, as well as key branding and leadership strategies to energize a dance company's commercial image within the community.
Soundtrack: Birds - Tyler Twombly
Like our offers?
- Try Nord VPN
- Subscribe to Mental Skills Training
- Subscribe to Teacher Workshops
Like what we do? Help us grow by
- Visiting The Background Dancer
- YouTube Channel
- Rate and review here
- Email me at backgrounddancer.jy@gmail.com
- Answer a survey
- Sign up here to receive future updates
- Leave a thought on Facebook and Instagram
- Join the Facebook group and introduce yourself as a member of our community
Heidi Lee
Executive Director
Experienced arts leader with a demonstrated history of working in the arts industry and cultural organizations.
Skilled in Arts & Culture Organisations, Arts Development, Event Management, Programming, General Management, Marketing Strategy, and Teaching. Strong arts management and education professional with a Master of Arts (M.A.) focused in Cultural Management from The Chinese University of Hong Kong.
Listen On
New to the podcast?
Get a taste of our best episodes to date!
Institutional Leadership and Culture | Pamela Tatge
What does it mean to be a leader in the arts? Have you ever dreamt of heading an international platform which boasts both historical and current prestige? As far as dance goes dance, very few are like The Jacob's Pillow. …
Artunio Talks 1: Is Social Media Suitable for Artists? | Timotej Vrab
Is social media suitable for artists? What are some of the challenges posed by Facebook or Instagram for artists and creators looking to build sustainable careers? While it might have been a great avenue to promote and networ...
Special: Cultural Wars of the Invasion | Oleksandra Korotchuk
What would it take to finally gain cultural and political independence from Russia? How is the cultural landscape changing amidst this relentless conflict? After many false promises of a no invasion stance from President Puti...
Bonus: Curious Case of Careers | Jonathan Collaton
Are you happy with your career? A certain Chris Rock once joked: "there are people who have jobs, and there are those who have careers." We spend so much time in the workplace and often neglect the all important question …
Business: The Dancepreneur | Erin Pride
Do dance and business ever go hand in hand? How could dance artists maximize financial opportunity by gaining financial literacy? Erin Pride is an educator, performer and founder of The DancePreneur Academy , an online busine...
Science: To Dance, From Science | Edel Quin
Where can dancers turn to for an interest or career in science? The overarching aim of dance science is to optimize dancer performance and minimize injury risk for the prolongation of one's professional life. Edel Quin is the...
Management: Producing Progress | Bilqis Hijjas
What is a producer in the performing arts? What does it mean to be scouring for not just an elephant, but a purple one as well! In recent years, the role of producer has received growing attention as more crucial …