Business Episodes

Positioned as a pre-seed collaborative social enterprise, DanceGRiST was established with the noble objective of elevating the income and status of dancers, multi-skilled artists, and other professionals in the movement arts sector. Led by the visionary Carole Edrich, a former tango dancer and bodybuilder turned project manager and writer, DanceGRiST has cultivated an international team and forged fruitful commercial collaborations all while challenging the prevailing misconception that dancers ...

A young and emergent businessperson who has figured a way to transform the audition circuit through technology and enterprise.

How do you brand a ballet? Every Artistic Director needs a business brain as support in marketing a company forward. Heidi Lee is the incumbent Executive Director of the Hong Kong Ballet, one of the three flagship dance companies in the city and among the leading ballet institutions in Asia. Concluding the month of Dance Entrepreneurship, this episode introduces the job scope of an Executive Director, as well as key branding and leadership strategies to energize a dance company's commercial ima...

What do ballerinas and entrepreneurs have in common? Yes, there is always failure before success, a fall before the RISE. Susanne Puerschel was a former member of the Berlin State Opera and founder of Pointe To Rise, an empowerment society and online business platform for ballerinas and dancers alike. Continuing in the month of Dance Entrepreneurship, this episode delves deep into the psyche of life as a former ballerina and how to gain empowerment for a future in entrepreneurship. Ready to run...

Do dance and business ever go hand in hand? How could dance artists maximize financial opportunity by gaining financial literacy? Erin Pride is an educator, performer and founder of The DancePreneur Academy, an online business coaching programme dedicated to helping dancers thrive as self-made entrepreneurs. Kicking off the month of Dance Entrepreneurship, this episode introduces the do's and don'ts of owning an online dance business, and how to fulfill one's purpose as a dance entrepreneur. "I...